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Most beautiful flight attendants take the stage

Oct 1, 2018



A competition to select China's most beautiful flight attendants was held in Shanghai on Saturday, an event hosted by a new fashion center of the Oriental Beauty Valley to promote its "beauty" brand.

The "New Silk Road Oriental Beauty Valley Fashion Center" was launched on Saturday night ahead of the competition at the Mercedes-Benz Arena in the Pudong New Area. It will host various fashion events as well as train professionals for the civil aviation and health and beauty industries, according to the center.

The he 68th Miss World China Aviation Competition selected the most beautiful flight attendants from various Chinese airlines as part of the annual Miss World competition. Three flight attendants from Hong Kong, east Shandong and southwest Yunnan provinces won the final on Saturday.

"The Miss World event will help to improve the image of the Oriental Beauty Valley as well as Fengxian District," said Xu Wei, publicity director for the district where the beauty valley is based. He said such international events are expected to drive the development of related industries such as hairdressing and beauty, cosmetics, fashion and tourism.

The aim of the Oriental Beauty Valley is to develop and promote local cosmetic brands globally. The core site in Fengxian is mainly used for research, design, manufacturing and test of products.

The district government aims to support 100 leading enterprises, 100 growing companies and 100 startup firms to make the beauty valley on par with France's Cosmetic Valley in Ile-de-France and Japan's Saito Life Science Park in northern Osaka.

A full industry chain of cosmetic and health products valued at 100 billion yuan (US$14.6 billion) will be created by 2025 in Fengxian's beauty valley, according to the Shanghai Commission of Economy and Informatization.

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